We deliver solutions created in Barcelona to make mobility easy.
As member of the Volkswagen Group, SEAT, S.A. is a company with two well differentiated brands, CUPRA and SEAT. Based in Barcelona, Spain, it exports more than 80 % of its vehicles to 75 countries through a network of almost 1,500 dealerships. In 2020, SEAT started its ambitious electrified product offensive with the launch of the SEAT Mii electric and the New SEAT and CUPRA Leon PHEV.
SEAT S.A. employs more than 15,000 professionals at its three production facilities in Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful SEAT Ibiza, the SEAT Arona, the CUPRA Formentor and the Leon family – the latter as SEAT and CUPRA. 2020 saw the launch of the new Leon and the new CUPRA Formentor, the first 100% DNA CUPRA model.
The company also produces the Ateca in the Czech Republic, the SEAT Tarraco in Germany, the SEAT Alhambra in Portugal and the Mii electric, SEAT’s first 100 % electric car, in Slovakia. These plants are joined by SEAT:CODE, the software development center located in Barcelona.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain.
The company has a Technical Centre that acts as a knowledge hub, bringing together 1,000 engineers who are focused on developing innovations for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in a global digitalization process that is paving the way for the mobility of the future.
The three highlight projects 2020
Let’s be the impulse!
From making cars to emergency ventilators
Since the beginning of the situation surrounding COVID-19, several initiatives have been launched at SEAT to combat the spread of the virus, such as donating 142,000 euros to support foundations and initiatives like #yomecorono – with the objective to investigate and develop a vaccine for COVID-19. Besides that, by the end of March 2020, when the pandemic was hitting hardest in Spain – and all over Europe – SEAT boosted an initiative to develop and produce emergency ventilators to help the health system and professionals to curb the spread of the virus in Spain.
The transition from producing cars to ventilators in record time was possible thanks to the intense work of many SEAT employees and a very powerful driving force: solidarity. 150 SEAT employees succeeded in transforming the production line of the SEAT Leon. Thanks to their perseverance, over 600 automated emergency ventilators were produced with gears printed at SEAT, gearbox shafts and a motor adapted from a windscreen wiper. And the result was OxyGEN #Hope, developed and designed in collaboration with the start-up Protofy.xyz, health professionals from the Clínic Hospital and the Germans Trias i Pujol Hospital at Barcelona, and the Spanish Agency of Medicines and Healthcare Products.
The success of this initiative was very much a joint effort. The result of this project was only possible thanks to the solidarity of SEAT employees and the collaboration of many companies and entities. SEAT would like to thank them all for their involvement, especially the Spanish Agency of Medicines and Healthcare Products.
Car parts made from rice husks
SEAT is firmly committed to caring for the environment and to the goals set out in the Paris Agreement. Within the framework of its sustainability strategy and its corporate mission statement Move to ZERØ, the company aims to minimize the environmental impact of all products and mobility solutions throughout their entire life cycle, from design, raw material procurement and production to their end of life.
To achieve these sustainability goals, SEAT has started a circular economy project with Oryzite to investigate and substitute plastic parts for a material created with rice husks. With the Oryzite initiative, the company is taking another step forward in research into new renewable materials to reduce the use of plastics in its future vehicles and achieve a carbon footprint of zero by 2050.
More than 700 million tons of rice are harvested worldwide every year. 20% of this weight is comprised of rice husks, around 140 million tons, most of which is disposed of. Together with the Montsià Rice Chamber (Catalonia), which produces 60,000 tons of rice a year, SEAT partner Oryzite looked for an alternative to take advantage of all the husks that were being burned, around 12,000 tons – by turning it into a material that can be mixed with other heat-stable thermoplastic compounds and moulded to be used as a substitute for plastic products. This new raw material is being tested in the linings of the SEAT Leon. The tests involve modelling some parts of the vehicle, such as the rear hatch, the double load floor of the boot or the ceiling headliner, with rice husks mixed with polyurethanes and polypropylenes. At first glance they do not differ from those made with conventional technology in any way, but they actually weigh much less.
With this pilot project, SEAT aims to push forward the use of renewable materials, promote circular economy and make greener products.
SEAT MÓ urban mobility
This strategic business unit launched in June 2020 aims to enable SEAT to focus its efforts on the user’s new mobility needs. Its ambition is to offer sustainable clean mobility to a new urban society, and to develop specially designed products including delivery services and solutions for private customers and for fleets.
Together with the products already launched in previous years, in June the company’s new business unit presented its new SEAT MÓ eKickScooter 65 and SEAT MÓ eScooter 125, the first 100 % electric SEAT motorcycle in its 70-year history, which also has a specific model for sharing services. In connection with this product, SEAT also launched its electric motorsharing service in Barcelona back in July.
Two key tools for defining and updating the sustainability policy of SEAT are the stakeholder map and the materiality analysis. The map identifies and prioritizes the main groups which the company is involved with. The materiality analysis, meanwhile, determines which subjects are of most concern for the stakeholders, and determines their impact on the company’s business model.
The complexity of the current environment requires these two indicators to be permanently monitored by the company, using an internally-developed methodology based on three phases:
1. Identification of issues related to sustainability through an analysis of the companies by the sector, sector specific advisers and sustainability advisers.
2. Consultations with stakeholders, both internally and externally, to assess and prioritize the issues related to corporate social responsibility.
3. Selection of the material issues of interest to SEAT, giving priority to those with a greater economic, social or environmental impact.
As a result of this process of constant dialogue and analysis, the company is able to identify guidelines for moving toward a stakeholder relationship model based on trust and the creation of links that enable it to more accurately rise to the challenges it shares with society.
Top Employer 2020
In 2020, SEAT was awarded with the Top Employer Award for the sixth time in a row.
Thanks to its occupational health and safety model, SEAT is accredited as a Healthy Company and has the new ISO 45001 certification.
IMF Empresa Award / Diario La Razón Award
SEAT received both awards as a recognition for its contribution, innovative capacity and joint public and private collaboration for the production of emergency ventilators during the COVID-19 pandemic in March 2020.
According to MERCO, the well-reputed corporate reputation ranking, SEAT ranked third (first automotive company) in terms of social responsibility / commitment towards COVID-19 pandemic.